Bossier City, LA, is in the midst of redefining itself. The city invested in the redevelopment of a downtown district to create a pedestrian-friendly location for locals and visitors to the area.
CLIENT
- City of Bossier City
SERVICES
- Visual Identity
- Wayfinding
- Material Selection
- Graphic Design
OUR PROCESS
For Bossier City, after our discovery, we started our process exploring simple marks that could translate well to dimensional applications, explored material selections and structural design.
fig. 01 _ Early logo concept iterations
fig. 02 _ Logo concept direction exploration
fig. 03 _ Approved mark build
fig. 04 _ Logo plus district explorations
note .02
This project re-envisioned and transformed a mile of Barksdale Boulevard. It helped revitalize a downtown and created a destination for new retail, new residents, and a host of new events.
