Turn that frown upside down. It’s been the IHOP mantra since the identity literally flipped the frown into a smile. The rebrand and interior redesign and decor efforts launched a new experience that is holistically vibrant, fun, and full of pancakes.
- International House of Pancakes
a division of DineEquity
- Brand Identity & Standards
- Web Design
- Social Media
- Print Collateral
- Branded Interiors
To put a smile on people's faces, we created a campaign centered on gathering around the table with friends, family, and, of course, pancakes.